Brand and Signage
Service Detail
Our Branding and Signage design support delivers a powerful visual identity for your hospitality venue, creating meaningful connections with your customers from their first interaction. We develop branded elements that not only captivate attention but also serve practical purposes within your operational environment. We meticulously balance aesthetic appeal with functionality, ensuring your brand stands out whilst enhancing the overall guest experience and wayfinding.
The MGI approach encompasses everything from conceptual development to manufacture and installation. We consider practical aspects often overlooked by others—such as maintenance requirements, durability in high-traffic areas, and compliance with safety regulations. Our solutions are tailored to withstand the unique demands of hospitality environments whilst delivering maximum impact for your investment.
Service Deliverables
- Brand Strategy Document: Comprehensive analysis of your target audience, competitive landscape, and unique positioning opportunities within the hospitality sector.
- Visual Identity Package: Complete suite of design elements including logo refinements, typography specifications, colour palettes, and graphic elements specifically optimised for hospitality applications.
- Signage Design & Specification: Detailed technical drawings and specifications for all internal and external signage, including wayfinding, health and safety, and promotional displays.
- Material & Fabrication Recommendations: Expert guidance on materials selection balanced for durability, aesthetic quality, and budget, with sustainability considerations.
- Installation & Implementation Plan: Detailed schedule for production and installation phased to minimise operational disruption to your venue.
