Taking the Inside Out

Excerpt: Transform underutilised outdoor spaces into profitable, year-round venues that extend your brand experience beyond four walls.

Description

MGI’s “Taking the Inside Out” service helps hospitality operators maximise the potential of their external areas, creating distinctive outdoor spaces that drive footfall and enhance profitability. In today’s competitive hospitality landscape, well-designed beer gardens and al-fresco dining areas have become essential differentiators, with customers increasingly favouring venues that offer quality outdoor experiences. Our comprehensive approach considers everything from spatial planning and regulatory compliance to furniture selection and aesthetic cohesion, ensuring your external space becomes a seamless extension of your brand whilst functioning effectively year-round.

We recognise that external spaces present unique challenges and opportunities depending on your location, from expansive beer gardens to compact street cafés and rooftop terraces. Our design team specialises in creating outdoor environments that not only attract customers during summer months but remain viable throughout the year through intelligent use of heating solutions, shelter options, and thoughtful material selection. By applying our expertise in hospitality operations, we ensure your investment delivers tangible returns through increased covers, enhanced customer dwell time, and strengthened visual appeal to passing trade.

Deliverables

• Site Assessment Report – Comprehensive analysis of your external space potential, including orientation, topography, regulatory considerations and proximity factors
• Concept Design Package – Visual representations and mood boards showcasing proposed aesthetic direction, spatial arrangements and customer journey
• Technical Specification – Detailed documentation of all required elements including furniture, lighting, heating, planting and shelter solutions
• Budget Framework – Itemised costings with phasing options to allow for strategic implementation
• Regulatory Compliance Plan – Guidance on licensing requirements, Equality Act considerations and local authority permissions
• Implementation Schedule – Detailed timeline for execution, minimising disruption to ongoing operations

Our Approach

MGI’s expertise in outdoor space development is built on our deep understanding of hospitality operations and customer behaviour. Where others might focus solely on aesthetics, we balance design excellence with commercial pragmatism, ensuring your external area enhances profitability whilst reinforcing your brand identity. Our team guides you through the entire process from initial concept to final implementation, with particular attention to season-proofing solutions that extend usability beyond summer months. We source contract-grade furnishings and materials that withstand heavy commercial use whilst maintaining visual appeal, delivering outdoor spaces that remain inviting and profitable throughout the British calendar.