Carving a Niche

Excerpt: Develop a distinctive hospitality concept that stands apart from competitors, ensuring your venue captures market share through genuine differentiation.

Description

At MGI, we understand that success in the competitive hospitality sector demands more than following trends—it requires carving a genuine niche that resonates with your target audience. Our Carving a Niche service provides a strategic approach to positioning your pub, restaurant, hotel or leisure venue to maximise its unique appeal and long-term sustainability. With 60% of new hospitality businesses failing within their first year, our team works collaboratively with you to develop a distinct concept that transcends fashionable aesthetics to create a compelling, commercially sound proposition.

We analyse your vision alongside market dynamics to identify genuine differentiation opportunities, balancing innovative design with operational practicality. Our approach moves beyond superficial styling to develop a comprehensive brand identity that informs every aspect of your venue—from interior design and spatial planning to service delivery and customer touchpoints. By focusing on creating authentic experiences rather than replicating existing successful models, we help position your business to capture market share through genuine differentiation instead of direct competition.

Deliverables

• Market Positioning Analysis: A comprehensive report identifying gaps in the local market and optimal positioning for your venue relative to competitors.
• Concept Development Document: Detailed articulation of your venue’s unique selling proposition, target demographic, and conceptual direction.
• Brand Identity Framework: Guidelines establishing your venue’s personality, visual language, and customer experience principles.
• Design Strategy Blueprint: Visual and written documentation outlining how your unique positioning translates into interior design, spatial planning, and operational flow.
• Implementation Roadmap: Prioritised action plan detailing the steps required to bring your distinctive concept to market.

Our Approach

What sets MGI apart is our holistic perspective that balances creative vision with commercial reality. Unlike consultancies that focus solely on aesthetics or operations in isolation, we integrate market insights, design expertise, and operational knowledge to develop concepts with genuine differentiation and longevity. Our team draws inspiration not only from hospitality trends but from adjacent industries and cultural movements, ensuring your venue stands out in a saturated marketplace while remaining operationally viable and commercially sustainable.