Project Overview
Client: Punch Taverns
Location: Eccles, Greater Manchester
Project Type: Complete interior and exterior refurbishment
Scale: Full venue transformation including new bar design
Challenge/Brief
The Rock House needed modernisation to attract a broader customer base whilst maintaining the quirky character that made it a beloved fixture in Eccles’ community. The venue required an interior that could seamlessly accommodate families during the day, couples for dining, and the lively late-night entertainment crowd that had long been part of its appeal. The challenge was achieving this versatility without compromising the pub’s established personality or exceeding budget constraints.
Solution
MGI developed a design strategy that prioritised the preservation of Rock House’s unique character whilst introducing modern elements to enhance functionality and appeal. The approach balanced the venue’s existing brand identity with contemporary design features that would attract new demographics. Careful planning ensured the space could adapt throughout the day to serve different customer needs effectively.
Implementation
The centrepiece of the transformation was a completely new bar design that remained true to the venue’s brand whilst improving operational efficiency. MGI implemented strategic product placement to optimise both customer experience and revenue generation. The interior design created distinct zones that could accommodate families, couples, and entertainment crowds without compromising the venue’s cohesive aesthetic. Both interior and exterior elements were redesigned to maximise the site’s visual impact and trading potential.
Results
The refurbishment successfully increased visitor numbers to this much-loved community pub whilst preserving its distinctive character. The new design maximised the venue’s trade potential through improved layout and enhanced customer appeal. The Rock House now serves its diverse community more effectively, maintaining its position as a vital social hub whilst attracting new customers across different demographics and times of day.